Marketing your small business in social media: tips on what to do and what not to do. What social outlets are best for small businesses?
Tips on what to do and what not to do:
Domination on the platform
Find out where the target customers spend their time online. Then select the social platform and dominate it. Request your profile in other networks, but most focus on it. Listen first you must be friends online.
Build your authority
As a business owner, I’m sure you will not be able to over-invest in your LinkedIn presence in 2018. This also applies to anyone who wants to promote their career or success, especially in sales or marketing. Focus on growth in number Recipients and engaging with LinkedIn can increase sales and conversion rates, and this will also lead to extraordinary opportunities for cooperation.
Lead with the objective
Start with the three most important marketing goals and then see how social media can help you. Very often, entrepreneurs think of the idea: “I have to be there, I have to be in all these new places, or I’ll miss you. The social media should help you achieve your goals or it’s simply a waste of time.
The most important thing about social media is that it's not just about you! Social networks are not a monologue in which you tell the world about the prizes won or special offers of products and services. It is an opportunity to connect significantly with people who have helped and supported your small business. When you think of 10 to 20 people in your company, social networks help you recognize and appreciate their help.
Start a conversation
The most important thing in Facebook is to remember that the algorithms used is to reward publications that are interacting. If a company publishes something, but nobody answers, Facebook will not show it to anyone. They try to ensure people stay on their website and can only do so by showing their contributions and stories.
Do not try doing it yourself
As a small business owner, your time is limited. Publish social networks to someone (or team) in your company or hire an external expert. Then, add the cost of your social media strategy to your budget.
Social networks are personal, it’s your personal brand, and then your work or business, you have to convey your brand, go above the noise, other, you do not have to wear a superhero costume, but in the noisy world of social networks, you must stand out.
What social outlets are best for small businesses?
However, you must ensure that you use the correct content type on the correct platform. You must adapt the social media strategy using the social platform you want to use or already using.
Here at Grand Mountain Bank, we understand small business owners wear more than one hat in the company. By breaking down your social media and focusing on one or two outlets you can be successful without spending a lot of time.
Interested in a small business loan to grow with a loan? Contact us today! 970.887.1221