Social media tips for your business

Social Media Marketing Tips

Marketing your small business in social media: tips on what to do and what not to do. What social outlets are best for small businesses?

Tips on what to do and what not to do:

Domination on the platform
Find out where the target customers spend their time online. Then select the social platform and dominate it. Request your profile in other networks, but most focus on it. Listen first you must be friends online.

Build your authority
As a business owner, I’m sure you will not be able to over-invest in your LinkedIn presence in 2018. This also applies to anyone who wants to promote their career or success, especially in sales or marketing. Focus on growth in number Recipients and engaging with LinkedIn can increase sales and conversion rates, and this will also lead to extraordinary opportunities for cooperation.

Lead with the objective
Start with the three most important marketing goals and then see how social media can help you. Very often, entrepreneurs think of the idea: “I have to be there, I have to be in all these new places, or I’ll miss you. The social media should help you achieve your goals or it’s simply a waste of time.

Show gratitude
The most important thing about social media is that it's not just about you! Social networks are not a monologue in which you tell the world about the prizes won or special offers of products and services. It is an opportunity to connect significantly with people who have helped and supported your small business. When you think of 10 to 20 people in your company, social networks help you recognize and appreciate their help.

Start a conversation
The most important thing in Facebook is to remember that the algorithms used is to reward publications that are interacting. If a company publishes something, but nobody answers, Facebook will not show it to anyone. They try to ensure people stay on their website and can only do so by showing their contributions and stories.

Do not try doing it yourself
As a small business owner, your time is limited. Publish social networks to someone (or team) in your company or hire an external expert. Then, add the cost of your social media strategy to your budget.

Standing out
Social networks are personal, it’s your personal brand, and then your work or business, you have to convey your brand, go above the noise, other, you do not have to wear a superhero costume, but in the noisy world of social networks, you must stand out.

What social outlets are best for small businesses?

However, you must ensure that you use the correct content type on the correct platform. You must adapt the social media strategy using the social platform you want to use or already using.

Here at Grand Mountain Bank, we understand small business owners wear more than one hat in the company. By breaking down your social media and focusing on one or two outlets you can be successful without spending a lot of time.

Interested in a small business loan to grow with a loan? Contact us today! 970.887.1221

Cyber fraud: How to protect yourself and recent scams to watch out for

protect from fraud and scams

Cybercrime is a constant threat; one might think that the only forms of cybercrime that can be feared are hackers who steal financial information. There are threats that are more than just financial problems. Cybercrime continues to grow, new threats appear every year.

It’s good to know how to recognize cybercrime. This can be the first step to protect yourself and your information. It is also an important step to take some basic precautions and find out who to turn to when pursuing other criminal activities on the Internet.

How can you protect yourself?

1. Do not fall in love with pop-ups.

If you are asked for a username or password in an email or pop-up window, do not. Open your browser and go directly to the site. If you are still not sure, contact the company. A trusted company will never request access data by email.

2. Keep your password safe

Do not allow other people to access a password protected website without your presence. Then change the password. Even the kindest people can make you the victim of cyber-attacks when your computer becomes infected.

3. Your password
It is understandable that you want the password to be easy to remember, but it hurts your computer and perhaps your finances. The length of the password must have at least eight characters. It contains a combination of numbers, letters and symbols; No words that refer to you. Use a mass storage device instead. Use the first letter of each word and enter the date. “Ericka was born in 1998 in Chicago.” Your password can be “EwbiC1998 $” (add the symbol chosen at the end). Hacker reported that he entered the most secure website using weak user passwords.

4. Low technology
If you have a password table or other highly sensitive digital file, you should store it on an old computer that is not connected to the Internet. If you do not have an additional computer, encrypt the file using one of the many free tools to encrypt files.

5. Two places
Another layer of protection can be the storage of files in two locations. Copy the encrypted file to a DVD or flash disk and send it to a trusted family member or friend. If your computer is infected with a virus and you cannot use it temporarily, you still have access to these files.

6. Stay away from bad environments
We know that some activities involve a greater risk of being victims of a cyber-crime. When you visit piracy sites, browse adult content or visit websites that you know are cheating; you are more vulnerable to cyber-attacks than to trusted ones.

Recent scams to watch out for

1. Phishing
Receive emails from companies that you think are legitimate, such as: from a bank, university or retail you visit frequently. The message goes to a website, which is usually used to verify personal information, such as email addresses and passwords, which steals information and causes the computer to hit. The most common are phishing scams. In general, it is believed that attacks on target data that reached millions of victims began with phishing scams.

2. You have been approved in advance!
You will receive a letter or an email confirming that you have approved your credit card or bank loan. Those who suffer from financial burdens can be victims of this scam that promises immediate approval and attractive credit limits. Catch? You must pay the fee in advance and at the time of registration.

3. Fraud 419 (prepaid) scams
419 or “Nigerian Scam” is one of the most common online scams you can see in your inbox. According to the FBI, this fraud system, which bears the name of the Criminal Code article of Nigeria, which prohibits fraud, in 2013-2018 allocated 12.7 billion dollars for fake bags.

If you are worried that a bank or a credit card company exposes you to cyber-attacks, your actions make you a victim. Focus on what you can do to protect yourself and your computer. Regularly check your financial account to make sure no fraud occurs.

Making sure all your accounts online are secure

Data secure accounts

If there is a data breach on a large commercial or financial site, you cannot do anything other than change your password, obtain a new credit card and freeze your balance. The ransomware can brick a computer effectively until it pays the ransom. Data stealing Trojans can cancel all secure logins. Fortunately, you can do many things to overcome these local problems.

Data secure accounts
  1. Do not be the victim of click bait

    Part of securing your life online is being smart in what you click. Click Feed applies not only to movies with different cats and interesting titles. It can also contain links in email messages, messaging applications and Facebook. Phishing links are passed through secure websites and we hope you provide them with your credentials. The disaster download site can automatically download and infect your device with malware.

    Do not click on links in emails or text messages unless they come from sources you believe in. Be careful even then; your trusted source may have been compromised or the message was false. The same applies to links on social networks, even those that seem to come from your friends. If the publication looks different to your friend’s social networking style, it could be piracy.


  2. Use a unique password for each login

    Hackers are the easiest way to steal information by downloading a set of username and password combinations from a source and testing these combinations elsewhere. For example, suppose a hacker has your username and password to hack into an email provider. You can try to access a large banking website or online store using the same combination of username and password. The only way to prevent the violation of domain data is to use a unique password for each online account.

    Creating a unique and secure password for each account is not a human task. That’s why you’re using a password manager. Some excellent password managers are free and will not take long to be used. However, password managers usually offer more features.

    If you are using a password manager, you only need to remember the main password that the password manager blocks. After unlocking, Password Manager will automatically enter it into your online account. This not only helps you be more secure, but also increases productivity and productivity. You do not have to worry about entering your registry or dealing with the frustration of spending time changing passwords.


  3. Disable the Save password feature in your browser

    Most browsers have a built-in password management solution that can tell you about your browser’s knowledge. We do not recommend them. It is better to send password protection to experts who create password managers.

    Think about it. After installing a third-party password manager, it is generally recommended to import a password from the browser store. If the password manager can do this, you can be sure that the malware can do the same. If you save your password in a central password manager, you can use it in all browsers and devices.


  4.  Protect your privacy in social networks

    The Facebook data collected by Cambridge Analytics is convincing with little security. If you are smart enough not to load applications, researchers do not directly receive personal information, but may receive some data from less cautious friends.

    You can significantly reduce the amount of data on Facebook by completely disabling the sharing platform. After doing this, your friends will not lose your personal information. You cannot lose data in the application because you cannot use the application. You cannot use Facebook to register on other websites (which is always a bad idea).

    Of course, other social networking sites require attention. Google can know more about you than Facebook. Take steps to protect privacy on Google. Make sure you have set up all the social networking sites so that your posts are not public (all except Twitter). Think twice before giving too much in a publication, because your friends can share it with others. You can carefully protect your privacy without losing entertainment and connect to social networks.